As the owner of a marketing business for more than twenty years, Heather has developed communications programs for companies all over the world. In that role, she has often served as an advisor for etiquette as well.
In 2007, Ms. Buchman was asked by the Program Director for Social Decorum at the United States Air Force Academy, located in Colorado Springs, to help develop communications strategies to market the program to cadets. Soon thereafter Heather was asked to teach Social Decorum Optional Classes as well as to serve as an assistant in managing those classes.
As a parent, Ms. Buchman saw the need to develop a similar program outside of the Air Force Academy—but a far more expanded one.
Other parents began asking Heather if she would consider developing a program for kids, tweens and teens. The natural progression for Social Survival Skills was to add programs for young adults as well as classes to specifically address business etiquette.
As a certified etiquette trainer, Ms. Buchman brings years of experience in business and communications. Yet as a parent Heather fundamentally understands that people need to learn manners in a way that is FUN, practical and puts them in situations they will face every day—whether it is in a classroom or a boardroom.
With a great deal of experience in the wine industry and as a certified Executive Sommelier, Ms. Buchman also has the credentials to teach wine etiquette and food pairing classes.
"At the end of the day, kids are kids. They should be allowed to enjoy their childhood, be silly, be a little crazy and have FUN! But, there is a time and a place for everything. There is a time to be silly and then there are also lots of times where knowing how to behave and use good manners comes in handy!
"Without proper manners training, kids and adults alike will run into awkward situations as they mature and navigate the business world that will probably limit their options for success. We want our kids to be participatory members of a thriving and exciting, civil society. We want to give them—and ourselves—the best opportunity we can for success.”